FRANCHISE YOUR BUSINESS!

Before implementing a franchise program, a company should evaluate itself on several criteria. An important consideration is the success of the initial or pilot operation. If the products or services offered have found reasonable acceptability and if these products or services are readily adapted to other areas, then the market potential for the franchise may be good.

If you think your business might be franchisable then you will need to offer franchisees a business format which includes your brand business system, training, opening assistance, marketing and support services under the contractual terms of a franchise agreement which will, amongst many other things, set out the financial arrangement.

GOFRAN can help you get the documentation you need for your franchise. If you want a complete package for your franchise, we suggest you sign up with RK Franchise Consultancy Inc. but if you need only a certain service for your franchise development then you should go with GOFRAN.

FRANCHISE STRUCTURE:

A proper financial analysis will establish the value of the franchise, on how much franchise fee can be charged and what royalties and other fees the franchisor charge his franchisees.

The Franchise Structure includes the following services:

• Calculation of the Franchise Fee
• Calculation of the Royalty or Continuation Fees
• Calculation of Renewal Fees
• Calculation of the Length of Franchise Agreement

OPERATIONS MANUAL:

We assign a trained and experienced franchise operations manual developer to your business to prepare the operations manual. The franchise developer will be with you for usual a few days and when done you are presented with a comprehensive operations manual.

Sample of Table of Content 

Chapter 1 INTRODUCTION
• General Information
• Manual Layout
• Message from the Franchisor
• The Manual Revisions
• Submitting Suggestions to the Franchisor
• Suggested Changes in Policy/Procedures
• Visits from the Franchisor’s Head Office
• Field Visit Confirmation
• Mission Statement
• Vision Statement
• Logo
• Menu / Services / Products
• Outlet

Chapter 2 PRE-OPENING
• General Information
• Essential Characteristics of a Successful Franchisee
• Pre-Opening Activities
• Controls
• Payment to Franchisor
• Procurements
• Using Approved Sources
• Marketing and Promotions
• Advertising
• Responsibilities of a Franchisee
• Service of the Franchisor Management

Chapter 3 ADMINISTRATION
• Personnel Administration
• Policy on Ethic and Personal Conduct
• Policy on Reporting Improper Behavior
• Policy on Discipline
• Manpower Complement
• Job Descriptions
• Employment Guidelines
• Financial Methods
• Accounting and Records
• Account System
• Management Information System
• Cashiering Policies
• Petty Cash Disbursement
• Cash Register Fund
• Cash Disbursement

 Chapter 4 SPECIALTY MANUAL
• Kitchen Manual for Restaurant
• Production Manual for fast-food
• Service Protocol for Vanity businesses such as Salon or Spas
• Technical Manuals for repair facilities 

Chapter 5 STANDARD OPERATING PROCEDURES
• Overview of Standard Operating Procedures
• Opening Procedures
• Closing Procedures
• The Standard Service Flow
• Standard Service Sequence
• Proper Selling
• Suggestive Selling
• Emergency Procedures
• Cleaning Procedures
• Environment Health & Safety

Chapter 6 FORMS & REPORTS
• Forms Guide
• Initial Printing
• Filing Forms
• Reporting to Franchisor
• Forms Matrix
• Accounting Forms
• Employee Forms
• Inventory Forms
• Operation Forms

 Chapter 7 TRAINING MANUAL
• Training Staff
• Setting up Training Program for New Staff
• Implementing the Training Program
• Training Schedule for New Staffs
• Training Checklist for New Staff
• New Staff Orientation
• Personal Grooming & Appearance
• Professional Etiquette
• Customer Service
• Types of Customers
• How to Win Customers
• What the Customer Wants
• How to Keep the Customers
• Quality Customer Service
• Aspects of Quality Customer Service
• Suggestive Selling
• Upselling Skills
• Effectively Handling Complaints
• Code of Ethics
• Exercises and Appraisal Exams

DISTRIBUTORSHIP PACKAGE:

• Distributorship Structure
• Distributorship Marketing Flyer
• Distributorship Contract
• Distributor Manual
• Territory mapping

FRANCHISOR MANUAL:

We provide you with a manual which helps you being a franchisor. It has the following topics:

• What is Franchising
• History of Franchising
• Franchising Rules
• Franchisor Procedure
• Advantages, drawback and demand for Franchisor and Franchisee
• International Franchising
• Brand Advertising
• Handling Franchisee Violations
• Outlet Visit Check List
• Mystery Shopping
• Franchise Sales System
• Franchising Selling Options
• Lead Tracking
• Franchisor Image
• Franchise Sales Technique
• Qualifying a Prospect
• Sales Presentation

Payment upon ordering

FRANCHISE LEGAL AGREEMENTS:

FRANCHISE MEMORANDUM OF AGREEMENT
Pre-contract to Unit Franchise Agreement

FRANCHISE AGREEMENT
Topics:
• Appointment and franchise fee
• Term and renewal
• Location
• Fixtures and furniture
• Training and assistance
• Proprietary marks
• Confidential operations manual
• Confidential information
• Modification of the system
• Advertising
• Royalty and continuation fee
• Accounting and records
• Standards of quality and performance
• Franchisor’s operating assistance
• Insurance
• Covenants
• Default and termination
• Rights and duties of parties upon termination
• Transferability of interest
• Acknowledgements

AGREEMENT WITH LANDLORD
• Three party agreement between Landlord, Franchisee and Franchisor.
• If location is not owned by Franchisee and Lessor accepts agreement.
• Secures the location for you if Franchisee defaults on Landlord or you.

GUARANTEE AND ASSUMPTION OF OBLIGATION
• Used if Franchisee is not earning his own money

TRANSFER AND RELEASE AGREEMENT
For the event Franchisee sells his interest in the Franchise.

Single package agreement:
Unit Franchise Agreement
Area Franchise Agreement
Master Franchise Agreement

FRANCHISE MARKETING MATERIALS:

To be able to sell the franchise in a professional manner and attractive style, our graphic team designs the following for you:

• FRANCHISE BROCHURE
• FRANCHISE MARKETING KIT
• FRANCHISE APPLICATION

One revision possible

FRANCHISE DISCLOSURE INFORMATION:

To be given to applicants who have been approved by your company as prospective franchisee in accordance to DTI order 1024/2010.

The topics includes:
• Company Profile
• Services / Products
• Trademark
• Chronological Chart Before Opening
• Site Selection
• Site Evaluation
• Franchise Structure
• Franchise Agreement

Franchise Agreement, Trademark and Table of content for OM required

TRADEMARK:

Through FIFA Filipino International Franchise Association

BUSINESS STARTUP PACKAGE:

• Trademark
• Logo design
• Administration manual
• Operation forms

FOR QUESTIONS AND INQUIRIES, YOU CAN REACH US AT:

Main office: BIEMA Building, Yacapin – Capistrano Street, Cagayan de Oro City
Manila: 104 Minnesota Mansion, 267 Ermin Garcia Street, Cubao, Quezon City
Mobile: (+63) 933.864.2551 | (+63) 926.231.8080
Email: gofranph@gmail.com